The Effect of Visually and Cognitively Conspicuous Brandnames on the Attention-Selection-Mechanism

J. de Heer

    Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

    Original languageEnglish
    Title of host publicationAdvances in Consumer Research (ACR)
    EditorsE. Arnould, L. Scott
    Place of PublicationProvo, Utah
    PublisherAssociation for Consumer Research
    Pagesxxxiii
    Volume26
    ISBN (Print)0915552426
    Publication statusPublished - 1999

    Publication series

    Name
    Volume26

    Cite this

    de Heer, J. (1999). The Effect of Visually and Cognitively Conspicuous Brandnames on the Attention-Selection-Mechanism. In E. Arnould, & L. Scott (Eds.), Advances in Consumer Research (ACR) (Vol. 26, pp. xxxiii). Association for Consumer Research.