The Effect of Visually and Cognitively Conspicuous Brandnames on the Attention-Selection-Mechanism

J. de Heer

    Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

    Original languageEnglish
    Title of host publicationThe 1999 Winter Conference Proceedings Society of Consumer Psychology (SCP)
    EditorsM. Viswanathan, L. Compeau, M. Hastak
    Place of PublicationOhio
    PublisherSociety for Consumer Psychology/ Columbus
    Pages122-127
    Publication statusPublished - 1999

    Cite this

    de Heer, J. (1999). The Effect of Visually and Cognitively Conspicuous Brandnames on the Attention-Selection-Mechanism. In M. Viswanathan, L. Compeau, & M. Hastak (Eds.), The 1999 Winter Conference Proceedings Society of Consumer Psychology (SCP) (pp. 122-127). Society for Consumer Psychology/ Columbus.