The Effect of Visually and Cognitively Conspicuous Brandnames on the Attention-Selection-Mechanism

J. de Heer

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	The 1999 Winter Conference Proceedings Society of Consumer Psychology (SCP)
Editors	M. Viswanathan, L. Compeau, M. Hastak
Place of Publication	Ohio
Publisher	Society for Consumer Psychology/ Columbus
Pages	122-127
Publication status	Published - 1999

Cite this

@inproceedings{0b66f683a5d741b986238b4e5b7f6192,

title = "The Effect of Visually and Cognitively Conspicuous Brandnames on the Attention-Selection-Mechanism",

author = "{de Heer}, J.",

year = "1999",

language = "English",

pages = "122--127",

editor = "M. Viswanathan and L. Compeau and M. Hastak",

booktitle = "The 1999 Winter Conference Proceedings Society of Consumer Psychology (SCP)",

publisher = "Society for Consumer Psychology/ Columbus",

}

The Effect of Visually and Cognitively Conspicuous Brandnames on the Attention-Selection-Mechanism. / de Heer, J.
The 1999 Winter Conference Proceedings Society of Consumer Psychology (SCP). ed. / M. Viswanathan; L. Compeau; M. Hastak. Ohio: Society for Consumer Psychology/ Columbus, 1999. p. 122-127.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

TY - GEN

T1 - The Effect of Visually and Cognitively Conspicuous Brandnames on the Attention-Selection-Mechanism

AU - de Heer, J.

PY - 1999

Y1 - 1999

M3 - Conference contribution

SP - 122

EP - 127

BT - The 1999 Winter Conference Proceedings Society of Consumer Psychology (SCP)

A2 - Viswanathan, M.

A2 - Compeau, L.

A2 - Hastak, M.

PB - Society for Consumer Psychology/ Columbus

CY - Ohio

ER -