The Effect of Visually and Cognitively Conspicuous Brandnames on the Attention-Selection-Mechanism

J. de Heer

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	Advances in Consumer Research (ACR)
Editors	E. Arnould, L. Scott
Place of Publication	Provo, Utah
Publisher	Association for Consumer Research
Pages	xxxiii
Volume	26
ISBN (Print)	0915552426
Publication status	Published - 1999

Name
Volume	26

Cite this

@inproceedings{a1c9890175ab4215813900eb0046628f,

title = "The Effect of Visually and Cognitively Conspicuous Brandnames on the Attention-Selection-Mechanism",

author = "\{de Heer\}, J.",

year = "1999",

language = "English",

isbn = "0915552426",

volume = "26",

publisher = "Association for Consumer Research",

pages = "xxxiii",

editor = "E. Arnould and L. Scott",

booktitle = "Advances in Consumer Research (ACR)",

}