The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty

R. Krishnan, Inge Geyskens, J.E.B.M. Steenkamp

Research output: Contribution to journalArticleScientificpeer-review

76 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty'. Together they form a unique fingerprint.

Business & Economics