The emergence of market structure in new repeat-purchase categories

The interplay of market share and retailer distribution

B.J.J.A.M. Bronnenberg, V. Mahajan, W.R. Vanhonacker

Research output: Contribution to journalArticleScientificpeer-review

67 Downloads (Pure)
Original languageEnglish
Pages (from-to)16-31
JournalJournal of Marketing Research
Volume37
Issue number1
Publication statusPublished - 2000
Externally publishedYes

Cite this

@article{e9efda3b430445dcbb152f83190ad0ac,
title = "The emergence of market structure in new repeat-purchase categories: The interplay of market share and retailer distribution",
author = "B.J.J.A.M. Bronnenberg and V. Mahajan and W.R. Vanhonacker",
year = "2000",
language = "English",
volume = "37",
pages = "16--31",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "American Marketing Association",
number = "1",

}

The emergence of market structure in new repeat-purchase categories : The interplay of market share and retailer distribution. / Bronnenberg, B.J.J.A.M.; Mahajan, V.; Vanhonacker, W.R.

In: Journal of Marketing Research, Vol. 37, No. 1, 2000, p. 16-31.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The emergence of market structure in new repeat-purchase categories

T2 - The interplay of market share and retailer distribution

AU - Bronnenberg, B.J.J.A.M.

AU - Mahajan, V.

AU - Vanhonacker, W.R.

PY - 2000

Y1 - 2000

M3 - Article

VL - 37

SP - 16

EP - 31

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - 1

ER -