The emergence of market structure in new repeat-purchase categories: The interplay of market share and retailer distribution

B.J.J.A.M. Bronnenberg, V. Mahajan, W.R. Vanhonacker

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Original language	English
Pages (from-to)	16-31
Journal	Journal of Marketing Research
Volume	37
Issue number	1
Publication status	Published - 2000
Externally published	Yes

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@article{e9efda3b430445dcbb152f83190ad0ac,

title = "The emergence of market structure in new repeat-purchase categories: The interplay of market share and retailer distribution",

author = "B.J.J.A.M. Bronnenberg and V. Mahajan and W.R. Vanhonacker",

year = "2000",

language = "English",

volume = "37",

pages = "16--31",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "1",

}