The emergence of market structure in new repeat-purchase categories: The interplay of market share and retailer distribution

B.J.J.A.M. Bronnenberg, V. Mahajan, W.R. Vanhonacker

Research output: Contribution to journalArticleScientificpeer-review

105 Citations (Scopus)
99 Downloads (Pure)
Original languageEnglish
Pages (from-to)16-31
JournalJournal of Marketing Research
Volume37
Issue number1
Publication statusPublished - 2000
Externally publishedYes

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