The entry strategies of retail firms into transition economies

K.J.P. Gielens, M.G. Dekimpe

Research output: Contribution to journalArticleScientificpeer-review

80 Citations (Scopus)
Original languageEnglish
Pages (from-to)196-212
JournalJournal of Marketing
Volume71
Issue number2
Publication statusPublished - 2007

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