The entry strategies of retail firms into transition economies

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{0b41c6b983fd46d8bfdaa6684f4b695e,

title = "The entry strategies of retail firms into transition economies",

author = "K. Gielens and M.G. Dekimpe",

year = "2007",

language = "English",

volume = "71",

pages = "196--212",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "2",

}