The estimation of pre- and postpromotion dips with store-level scanner data

H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Contribution to journalArticleScientificpeer-review

118 Citations (Scopus)
Original languageEnglish
Pages (from-to)383-395
Number of pages12
JournalJournal of Marketing Research
Volume37
Issue number3
Publication statusPublished - 2000

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