Original language | English |
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Pages (from-to) | 383-395 |
Number of pages | 12 |
Journal | Journal of Marketing Research |
Volume | 37 |
Issue number | 3 |
Publication status | Published - 2000 |
The estimation of pre- and postpromotion dips with store-level scanner data
H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink
Research output: Contribution to journal › Article › Scientific › peer-review
118
Citations
(Scopus)