| Original language | English |
|---|---|
| Pages (from-to) | 383-395 |
| Number of pages | 12 |
| Journal | Journal of Marketing Research |
| Volume | 37 |
| Issue number | 3 |
| Publication status | Published - 2000 |
Cite this
van Heerde, H. J., Leeflang, P. S. H., & Wittink, D. R. (2000). The estimation of pre- and postpromotion dips with store-level scanner data. Journal of Marketing Research, 37(3), 383-395.
@article{ea38057e4c7041dd8370a9e64cc0cd6f,
title = "The estimation of pre- and postpromotion dips with store-level scanner data",
author = "{van Heerde}, H.J. and P.S.H. Leeflang and D.R. Wittink",
note = "Pagination: 12",
year = "2000",
language = "English",
volume = "37",
pages = "383--395",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "American Marketing Association",
number = "3",
}
van Heerde, HJ, Leeflang, PSH & Wittink, DR 2000, 'The estimation of pre- and postpromotion dips with store-level scanner data', Journal of Marketing Research, vol. 37, no. 3, pp. 383-395.
The estimation of pre- and postpromotion dips with store-level scanner data. / van Heerde, H.J.; Leeflang, P.S.H.; Wittink, D.R.
In: Journal of Marketing Research, Vol. 37, No. 3, 2000, p. 383-395.Research output: Contribution to journal › Article › Scientific › peer-review
TY - JOUR
T1 - The estimation of pre- and postpromotion dips with store-level scanner data
AU - van Heerde, H.J.
AU - Leeflang, P.S.H.
AU - Wittink, D.R.
N1 - Pagination: 12
PY - 2000
Y1 - 2000
M3 - Article
VL - 37
SP - 383
EP - 395
JO - Journal of Marketing Research
JF - Journal of Marketing Research
SN - 0022-2437
IS - 3
ER -
van Heerde HJ, Leeflang PSH, Wittink DR. The estimation of pre- and postpromotion dips with store-level scanner data. Journal of Marketing Research. 2000;37(3):383-395.