The estimation of pre- and postpromotion dips with store-level scanner data

H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)383-395
Number of pages12
JournalJournal of Marketing Research
Volume37
Issue number3
Publication statusPublished - 2000

Cite this

van Heerde, H. J., Leeflang, P. S. H., & Wittink, D. R. (2000). The estimation of pre- and postpromotion dips with store-level scanner data. Journal of Marketing Research, 37(3), 383-395.
van Heerde, H.J. ; Leeflang, P.S.H. ; Wittink, D.R. / The estimation of pre- and postpromotion dips with store-level scanner data. In: Journal of Marketing Research. 2000 ; Vol. 37, No. 3. pp. 383-395.
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journal = "Journal of Marketing Research",
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van Heerde, HJ, Leeflang, PSH & Wittink, DR 2000, 'The estimation of pre- and postpromotion dips with store-level scanner data', Journal of Marketing Research, vol. 37, no. 3, pp. 383-395.

The estimation of pre- and postpromotion dips with store-level scanner data. / van Heerde, H.J.; Leeflang, P.S.H.; Wittink, D.R.

In: Journal of Marketing Research, Vol. 37, No. 3, 2000, p. 383-395.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The estimation of pre- and postpromotion dips with store-level scanner data

AU - van Heerde, H.J.

AU - Leeflang, P.S.H.

AU - Wittink, D.R.

N1 - Pagination: 12

PY - 2000

Y1 - 2000

M3 - Article

VL - 37

SP - 383

EP - 395

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - 3

ER -