The estimation of pre- and postpromotion dips with store-level scanner data

H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	383-395
Number of pages	12
Journal	Journal of Marketing Research
Volume	37
Issue number	3
Publication status	Published - 2000

Cite this

@article{ea38057e4c7041dd8370a9e64cc0cd6f,

title = "The estimation of pre- and postpromotion dips with store-level scanner data",

author = "{van Heerde}, H.J. and P.S.H. Leeflang and D.R. Wittink",

note = "Pagination: 12",

year = "2000",

language = "English",

volume = "37",

pages = "383--395",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "3",

}