The evaluation of consumers' product assortments

H.W.I. van Herpen, R. Pieters

Research output: Contribution to journal › Article › Scientific › peer-review

Original languageEnglish
Pages (from-to)89-96
Number of pages7
JournalEuropean Advances in Consumer Research
Volume4
Publication statusPublished - 1999

Cite this

van Herpen, H.W.I. ; Pieters, R. / The evaluation of consumers' product assortments. In: European Advances in Consumer Research. 1999 ; Vol. 4. pp. 89-96.
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title = "The evaluation of consumers' product assortments",
author = "{van Herpen}, H.W.I. and R. Pieters",
note = "Pagination: 7",
year = "1999",
language = "English",
volume = "4",
pages = "89--96",
journal = "European Advances in Consumer Research",
issn = "0098-9258",
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van Herpen, HWI & Pieters, R 1999, 'The evaluation of consumers' product assortments', European Advances in Consumer Research, vol. 4, pp. 89-96.

The evaluation of consumers' product assortments. / van Herpen, H.W.I.; Pieters, R.

In: European Advances in Consumer Research, Vol. 4, 1999, p. 89-96.

Research output: Contribution to journal › Article › Scientific › peer-review

TY - JOUR

T1 - The evaluation of consumers' product assortments

AU - van Herpen, H.W.I.

AU - Pieters, R.

N1 - Pagination: 7

PY - 1999

Y1 - 1999

M3 - Article

VL - 4

SP - 89

EP - 96

JO - European Advances in Consumer Research

JF - European Advances in Consumer Research

SN - 0098-9258

ER -

van Herpen HWI, Pieters R. The evaluation of consumers' product assortments. European Advances in Consumer Research. 1999;4:89-96.