The experience of cultural festivals: Evidence from Hong Kong

Greg Richards*, Brian King

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

14 Citations (Scopus)
122 Downloads (Pure)

Abstract

Cultural festivals can attract cultural tourists, extend the tourist season and add vibrancy to the cultural scene. However, there is relatively little research on how festivals affect tourist experience of the destination or outcomes such as satisfaction or repeat visitation. This study used the Event Experience Scale to measure tourist experiences at three cultural festivals in Hong Kong–the Lantern Festival, Dragon Boat Festival and the Cheung Chau Bun Festival. The findings show that tourist experiences of these festivals are distinct, and they positively affect destination image and behavioural outcomes. Relative to permanent attractions and tours, festival experiences elicit stronger affective, conative and novelty responses. Festivals also convey a stronger impression of Hong Kong as a destination exhibiting Chinese and traditional culture, but less as a global city. The festival experience is associated with positive outcomes, namely greater satisfaction, intention to recommend and intention to return.

Original languageEnglish
Pages (from-to)296-309
JournalJournal of Policy Research in Tourism, Leisure and Events
Volume14
Issue number3
DOIs
Publication statusPublished - 2022

Keywords

  • Cultural festivals
  • Event Experience Scale
  • festival experience
  • Hong Kong

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