The Flow Story

D.M. Hanssens, Marnik Dekimpe

Research output: Contribution to journalArticleProfessional

76 Downloads (Pure)
Original languageEnglish
Pages (from-to)37-44
JournalMarketing Management
VolumeSummer
Publication statusPublished - 2012

Cite this

Hanssens, D. M., & Dekimpe, M. (2012). The Flow Story. Marketing Management, Summer, 37-44.