The formation of buyer-supplier relationships: Detailed contract drafting and close partner selection

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@article{a6ce3f53804b46d0a8d2d5108ddb605e,

title = "The formation of buyer-supplier relationships: Detailed contract drafting and close partner selection",

author = "S.H.K. Wuyts and I. Geyskens",

year = "2005",

language = "English",

volume = "69",

pages = "103--117",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "4",

}