The formation of buyer-supplier relationships: Detailed contract drafting and close partner selection

S.H.K. Wuyts, I. Geyskens

Research output: Contribution to journalArticleScientificpeer-review

364 Citations (Scopus)
Original languageEnglish
Pages (from-to)103-117
JournalJournal of Marketing
Volume69
Issue number4
Publication statusPublished - 2005

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