| Original language | English |
|---|---|
| Title of host publication | Marketing Science Conference, Atlanta, 2005 |
| Publisher | Unknown Publisher |
| Publication status | Published - 2005 |
The formation of buyer-supplier relationships: Detailed contract drafting and close partner selection
S.H.K. Wuyts, I. Geyskens
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional