| Original language | English |
|---|---|
| Title of host publication | Marketing Science Conference, Atlanta, 2005 |
| Publisher | Unknown Publisher |
| Publication status | Published - 2005 |
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The formation of buyer-supplier relationships: Detailed contract drafting and close partner selection
- S.H.K. Wuyts
- , I. Geyskens
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional