The get ready mindset: How gearing up for later impacts effort allocation now

A.M.M. Bosmans, R. Pieters, H. Baumgartner

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)
Original languageEnglish
Pages (from-to)98-107
JournalJournal of Consumer Research
Volume37
Issue number1
Publication statusPublished - 2010

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