The get ready mindset: How gearing up for later impacts effort allocation now

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	98-107
Journal	Journal of Consumer Research
Volume	37
Issue number	1
Publication status	Published - 2010

Cite this

@article{63cbd46984c240ca92556444bd15ae86,

title = "The get ready mindset: How gearing up for later impacts effort allocation now",

author = "A.M.M. Bosmans and R. Pieters and H. Baumgartner",

year = "2010",

language = "English",

volume = "37",

pages = "98--107",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "Oxford University Press",

number = "1",

}