The good, bad, and ugly of dispositional greed.

Marcel Zeelenberg*, Seger Breugelmans

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)
136 Downloads (Pure)


Greed is the insatiable desire for more. It is an important economic motive with numerous implications for consumer behavior and decision processes. We describe research showcasing the good, the bad and the ugly of dispositional greed. The good of greed refers to the potential advantageous consequences for society as a whole and for greedy people themselves. The bad of greed refers to the potential harm that it causes to others, and the ugliness of greed refers to the disadvantageous consequences of being greedy for the people themselves.
Original languageEnglish
Article number101323
Number of pages5
JournalCurrent Opinion in Psychology
Publication statusPublished - 2022


  • Dispositional greed
  • Measurement
  • Economic Motive
  • Well-being
  • Harm-to-others


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