@inbook{59a5757131bb4fc0b33aa43101068dec,
title = "The ideology of digital platforms: The right stuff",
abstract = "In this chapter, we use Blommaert{\textquoteright}s insights on ideology and discourse to construct an approach to study digital platforms as {\textquoteleft}ideological apparatuses{\textquoteright}. Several authors explicitly mention the ideological nature of platforms (Georgakopoulou et al., 2020; Jones, 2015) but to our knowledge, nobody has developed a systematic approach and theory on how digital media function as ideological apparatuses. In our approach, we look at digital interfaces {\textendash} including their design features and algorithms {\textendash} as techno-discursive sites of ideology. Platforms",
keywords = "ideology, interface, digital media, discourse analysis, jan blommaert, digital discourse, the right stuff, online dating, far-right, right-wing",
author = "Ico Maly and Inge Beekmans",
year = "2026",
doi = "10.21832/9781836682653-014",
language = "English",
isbn = "9781836683575",
series = "Encounters",
publisher = "Multilingual Matters",
pages = "211--229",
editor = "karel Arnaut and Ico Maly and Parking, \{David \} and Max Spotti",
booktitle = "Power, mobility and voice",
}