The impact of a total solutions strategy on channel partnerships: A managerial framework

Paul Matthyssens, Tine Buyl

Research output: Contribution to conference › Paper › Other research output

Original languageEnglish
Publication statusPublished - 2006
Externally publishedYes
Event22nd Industrial Marketing and Purchasing Group Conference - Milan, Italy
Duration: 21 Sept 2006 → 23 Sept 2006

Conference

Conference22nd Industrial Marketing and Purchasing Group Conference
Country/TerritoryItaly
CityMilan
Period21/09/06 → 23/09/06

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