The impact of a total solutions strategy on channel partnerships: A managerial framework

Paul Matthyssens, Tine Buyl

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 2006
Externally publishedYes
Event22nd Industrial Marketing and Purchasing Group Conference - Milan, Italy
Duration: 21 Sep 200623 Sep 2006

Conference

Conference22nd Industrial Marketing and Purchasing Group Conference
CountryItaly
CityMilan
Period21/09/0623/09/06

Cite this

Matthyssens, P., & Buyl, T. (2006). The impact of a total solutions strategy on channel partnerships: A managerial framework. Paper presented at 22nd Industrial Marketing and Purchasing Group Conference, Milan, Italy.
Matthyssens, Paul ; Buyl, Tine. / The impact of a total solutions strategy on channel partnerships: A managerial framework. Paper presented at 22nd Industrial Marketing and Purchasing Group Conference, Milan, Italy.
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title = "The impact of a total solutions strategy on channel partnerships: A managerial framework",
author = "Paul Matthyssens and Tine Buyl",
year = "2006",
language = "English",
note = "22nd Industrial Marketing and Purchasing Group Conference ; Conference date: 21-09-2006 Through 23-09-2006",

}

Matthyssens, P & Buyl, T 2006, 'The impact of a total solutions strategy on channel partnerships: A managerial framework', Paper presented at 22nd Industrial Marketing and Purchasing Group Conference, Milan, Italy, 21/09/06 - 23/09/06.

The impact of a total solutions strategy on channel partnerships: A managerial framework. / Matthyssens, Paul; Buyl, Tine.

2006. Paper presented at 22nd Industrial Marketing and Purchasing Group Conference, Milan, Italy.

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - The impact of a total solutions strategy on channel partnerships: A managerial framework

AU - Matthyssens, Paul

AU - Buyl, Tine

PY - 2006

Y1 - 2006

M3 - Paper

ER -

Matthyssens P, Buyl T. The impact of a total solutions strategy on channel partnerships: A managerial framework. 2006. Paper presented at 22nd Industrial Marketing and Purchasing Group Conference, Milan, Italy.