The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process

H.C.A. Roest, R.T. Frambach, T.V. Krishnan

Research output: Contribution to journalArticleScientificpeer-review

156 Citations (Scopus)
Original languageEnglish
Pages (from-to)26-41
JournalJournal of Interactive Marketing
Volume21
Issue number2
Publication statusPublished - 2007

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