Original language | English |
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Pages (from-to) | 26-41 |
Journal | Journal of Interactive Marketing |
Volume | 21 |
Issue number | 2 |
Publication status | Published - 2007 |
The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
H.C.A. Roest, R.T. Frambach, T.V. Krishnan
Research output: Contribution to journal › Article › Scientific › peer-review
214
Citations
(Scopus)