The impact of location-specific factors on the attractiveness and performance of store departments

K. Campo, E. Gijsbrechts, T. Goossens, A. Verhetsel

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationMarketing strategy and organization
Subtitle of host publicationProceedings of the 27th European Marketing Academy (EMAC) Annual Conference, Stockholm, Sweden, 20-23 May, 1998
EditorsP. Andersson
Place of PublicationStockholm
PublisherStockholm School of Economics
Pages553-556
Number of pages4
Publication statusPublished - 1998
Externally publishedYes

Cite this

Campo, K., Gijsbrechts, E., Goossens, T., & Verhetsel, A. (1998). The impact of location-specific factors on the attractiveness and performance of store departments. In P. Andersson (Ed.), Marketing strategy and organization: Proceedings of the 27th European Marketing Academy (EMAC) Annual Conference, Stockholm, Sweden, 20-23 May, 1998 (pp. 553-556). Stockholm School of Economics.