| Original language | English |
|---|---|
| Title of host publication | Marketing strategy and organization |
| Subtitle of host publication | Proceedings of the 27th European Marketing Academy (EMAC) Annual Conference, Stockholm, Sweden, 20-23 May, 1998 |
| Editors | P. Andersson |
| Place of Publication | Stockholm |
| Publisher | Stockholm School of Economics |
| Pages | 553-556 |
| Number of pages | 4 |
| Publication status | Published - 1998 |
| Externally published | Yes |
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