| Original language | English |
|---|---|
| Pages (from-to) | 25-32 |
| Journal | Journal of Retailing and Consumer Services |
| Volume | 5 |
| Issue number | 1 |
| Publication status | Published - 1998 |
| Externally published | Yes |
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The impact of marketing policy on promotional price elasticities and baseline sales
- M.J. Zenor
- , B.J.J.A.M. Bronnenberg
- , L. McAlister
Research output: Contribution to journal › Article › Scientific › peer-review
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