The impact of marketing policy on promotional price elasticities and baseline sales

M.J. Zenor, B.J.J.A.M. Bronnenberg, L. McAlister

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)
186 Downloads (Pure)
Original languageEnglish
Pages (from-to)25-32
JournalJournal of Retailing and Consumer Services
Volume5
Issue number1
Publication statusPublished - 1998
Externally publishedYes

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