The impact of marketing policy on promotional price elasticities and baseline sales

M.J. Zenor, B.J.J.A.M. Bronnenberg, L. McAlister

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Original language	English
Pages (from-to)	25-32
Journal	Journal of Retailing and Consumer Services
Volume	5
Issue number	1
Publication status	Published - 1998
Externally published	Yes

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@article{c7311a015596463ba3a51412481c0010,

title = "The impact of marketing policy on promotional price elasticities and baseline sales",

author = "M.J. Zenor and B.J.J.A.M. Bronnenberg and L. McAlister",

year = "1998",

language = "English",

volume = "5",

pages = "25--32",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Limited",

number = "1",

}