The impact of mimicking on attitudes toward products presented in TV commercials

M. Stel, J. Mastop, M. Strick

Research output: Contribution to journalArticleScientificpeer-review

5 Citations (Scopus)
Original languageEnglish
Pages (from-to)142-152
JournalSocial Influence
Volume6
Issue number3
DOIs
Publication statusPublished - 2011

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