The impact of mimicking on attitudes toward products presented in TV commercials

M. Stel, J. Mastop, M. Strick

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)142-152
JournalSocial Influence
Volume6
Issue number3
DOIs
Publication statusPublished - 2011

Cite this

Stel, M. ; Mastop, J. ; Strick, M. / The impact of mimicking on attitudes toward products presented in TV commercials. In: Social Influence. 2011 ; Vol. 6, No. 3. pp. 142-152.
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The impact of mimicking on attitudes toward products presented in TV commercials. / Stel, M.; Mastop, J.; Strick, M.

In: Social Influence, Vol. 6, No. 3, 2011, p. 142-152.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The impact of mimicking on attitudes toward products presented in TV commercials

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AU - Mastop, J.

AU - Strick, M.

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