The Impact of Physical Attractiveness in Advertising on Consumer Attitude: The Role of Product Involvement

R. van Hove, R.T. Frambach, P. van Kenhove

    Research output: Book/ReportReportProfessional

    Original languageEnglish
    Place of PublicationGent
    PublisherUniversity of Gent, Marketing Department
    Number of pages25
    Publication statusPublished - 1997

    Publication series

    Name
    No.97/24

    Cite this

    van Hove, R., Frambach, R. T., & van Kenhove, P. (1997). The Impact of Physical Attractiveness in Advertising on Consumer Attitude: The Role of Product Involvement. University of Gent, Marketing Department.