The Impact of Physical Attractiveness in Advertising on Consumer Attitude: The Role of Product Involvement

Research output: Book/Report › Report

Original language	English
Place of Publication	Gent
Publisher	University of Gent, Marketing Department
Number of pages	25
Publication status	Published - 1997

Name
No.	97/24

Cite this

@book{0487c03414f44cd3b80bb4760684bc6a,

title = "The Impact of Physical Attractiveness in Advertising on Consumer Attitude: The Role of Product Involvement",

author = "\{van Hove\}, R. and R.T. Frambach and \{van Kenhove\}, P.",

note = "Pagination: 25",

year = "1997",

language = "English",

publisher = "University of Gent, Marketing Department",

number = "97/24",

}

TY - BOOK

T1 - The Impact of Physical Attractiveness in Advertising on Consumer Attitude

T2 - The Role of Product Involvement

AU - van Hove, R.

AU - Frambach, R.T.

AU - van Kenhove, P.

N1 - Pagination: 25

PY - 1997

Y1 - 1997

M3 - Report

BT - The Impact of Physical Attractiveness in Advertising on Consumer Attitude

PB - University of Gent, Marketing Department

CY - Gent

ER -