The impact of product tagging on trust and purchase intention: A cross-cultural perspective in visual e-commerce

P Broeder*, Michelle Schouten

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Number of pages20
JournalConsumer Behavior Review
Publication statusAccepted/In press - 2022

Keywords

  • Consumer Behavior
  • Social commerce
  • Trust
  • Purchase behavior
  • Cross-cultural

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