The impact of stock-outs on whether, how much and what to buy

K. Campo, E. Gijsbrechts, P. Nisol

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationMarketing in the new millennium
Subtitle of host publicationProceedings of the 29th European Marketing Academy (EMAC) Annual Conference, Rotterdam, 23-26 May, 2000
EditorsB. Wieringa, A. Smidts, G. Antonides
Place of PublicationRotterdam
PublisherRotterdam School of Management; Faculty of Economics of the Erasmus University
Number of pages1
ISBN (Print)9058920038
Publication statusPublished - 2000
Externally publishedYes

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