| Original language | English |
|---|---|
| Title of host publication | Marketing in the new millennium |
| Subtitle of host publication | Proceedings of the 29th European Marketing Academy (EMAC) Annual Conference, Rotterdam, 23-26 May, 2000 |
| Editors | B. Wieringa, A. Smidts, G. Antonides |
| Place of Publication | Rotterdam |
| Publisher | Rotterdam School of Management; Faculty of Economics of the Erasmus University |
| Pages | 115-115 |
| Number of pages | 1 |
| ISBN (Print) | 9058920038 |
| Publication status | Published - 2000 |
| Externally published | Yes |
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