The impact of store flyers on store sales and store traffic: A geomarketing approach

E. Gijsbrechts, K. Campo, T. Goossens

Research output: Contribution to journalArticleScientificpeer-review

89 Citations (Scopus)
Original languageEnglish
Pages (from-to)1-16
Number of pages16
JournalJournal of Retailing
Volume79
Issue number1
Publication statusPublished - 2003

Cite this