The increasing power of store brands: Building loyalty and market share

J.E.B.M. Steenkamp, M.G. Dekimpe

Research output: Contribution to journalArticleScientificpeer-review

148 Citations (Scopus)
484 Downloads (Pure)
Original languageEnglish
Pages (from-to)917-930
Number of pages14
JournalLong Range Planning
Volume30
Issue number6
Publication statusPublished - 1997
Externally publishedYes

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