The increasing power of store brands

Building loyalty and market share

J.E.B.M. Steenkamp, M.G. Dekimpe

Research output: Contribution to journalArticleScientificpeer-review

436 Downloads (Pure)
Original languageEnglish
Pages (from-to)917-930
Number of pages14
JournalLong Range Planning
Volume30
Issue number6
Publication statusPublished - 1997
Externally publishedYes

Cite this

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title = "The increasing power of store brands: Building loyalty and market share",
author = "J.E.B.M. Steenkamp and M.G. Dekimpe",
note = "Pagination: 14",
year = "1997",
language = "English",
volume = "30",
pages = "917--930",
journal = "Long Range Planning",
issn = "0024-6301",
publisher = "ELSEVIER SCI LTD",
number = "6",

}

The increasing power of store brands : Building loyalty and market share. / Steenkamp, J.E.B.M.; Dekimpe, M.G.

In: Long Range Planning, Vol. 30, No. 6, 1997, p. 917-930.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The increasing power of store brands

T2 - Building loyalty and market share

AU - Steenkamp, J.E.B.M.

AU - Dekimpe, M.G.

N1 - Pagination: 14

PY - 1997

Y1 - 1997

M3 - Article

VL - 30

SP - 917

EP - 930

JO - Long Range Planning

JF - Long Range Planning

SN - 0024-6301

IS - 6

ER -