The increasing power of store brands: Building loyalty and market share

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@article{a0c1cfb1f5954174b3db5695bdd94b0b,

title = "The increasing power of store brands: Building loyalty and market share",

author = "J.E.B.M. Steenkamp and M.G. Dekimpe",

note = "Pagination: 14",

year = "1997",

language = "English",

volume = "30",

pages = "917--930",

journal = "Long Range Planning",

issn = "0024-6301",

publisher = "Elsevier Limited",

number = "6",

}