The influence of business strategy on market orientation and new product activity

R.T. Frambach, J.C. Prabhu, T.M.M. Verhallen

Research output: Working paperDiscussion paperOther research output

268 Downloads (Pure)
Original languageEnglish
Place of PublicationTilburg
PublisherMarketing
Number of pages28
Volume1998-91
Publication statusPublished - 1998

Publication series

NameCentER Discussion Paper
Volume1998-91

Keywords

  • corporate strategy
  • new products

Cite this

Frambach, R. T., Prabhu, J. C., & Verhallen, T. M. M. (1998). The influence of business strategy on market orientation and new product activity. (CentER Discussion Paper; Vol. 1998-91). Marketing.