The influence of business strategy on market orientation and new product activity

R.T. Frambach, J.C. Prabhu, T.M.M. Verhallen

Research output: Working paperDiscussion paperOther research output

228 Downloads (Pure)
Original languageEnglish
Place of PublicationTilburg
PublisherMarketing
Number of pages28
Volume1998-91
Publication statusPublished - 1998

Publication series

NameCentER Discussion Paper
Volume1998-91

Keywords

  • corporate strategy
  • new products

Cite this