The influence of business strategy on market orientation and new product activity

R.T. Frambach, J.C. Prabhu, T.M.M. Verhallen

Research output: Working paperDiscussion paperOther research output

224 Downloads (Pure)
Original languageEnglish
Place of PublicationTilburg
PublisherMarketing
Number of pages28
Volume1998-91
Publication statusPublished - 1998

Publication series

NameCentER Discussion Paper
Volume1998-91

Keywords

  • corporate strategy
  • new products

Cite this

Frambach, R. T., Prabhu, J. C., & Verhallen, T. M. M. (1998). The influence of business strategy on market orientation and new product activity. (CentER Discussion Paper; Vol. 1998-91). Tilburg: Marketing.
Frambach, R.T. ; Prabhu, J.C. ; Verhallen, T.M.M. / The influence of business strategy on market orientation and new product activity. Tilburg : Marketing, 1998. (CentER Discussion Paper).
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year = "1998",
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series = "CentER Discussion Paper",
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Frambach, RT, Prabhu, JC & Verhallen, TMM 1998 'The influence of business strategy on market orientation and new product activity' CentER Discussion Paper, vol. 1998-91, Marketing, Tilburg.

The influence of business strategy on market orientation and new product activity. / Frambach, R.T.; Prabhu, J.C.; Verhallen, T.M.M.

Tilburg : Marketing, 1998. (CentER Discussion Paper; Vol. 1998-91).

Research output: Working paperDiscussion paperOther research output

TY - UNPB

T1 - The influence of business strategy on market orientation and new product activity

AU - Frambach, R.T.

AU - Prabhu, J.C.

AU - Verhallen, T.M.M.

N1 - Pagination: 28

PY - 1998

Y1 - 1998

KW - corporate strategy

KW - new products

M3 - Discussion paper

VL - 1998-91

T3 - CentER Discussion Paper

BT - The influence of business strategy on market orientation and new product activity

PB - Marketing

CY - Tilburg

ER -

Frambach RT, Prabhu JC, Verhallen TMM. The influence of business strategy on market orientation and new product activity. Tilburg: Marketing. 1998. (CentER Discussion Paper).