The influence of business strategy on market orientation and new product activity

R.T. Frambach, J.C. Prabhu, T.M.M. Verhallen

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Name	CentER Discussion Paper
Volume	1998-91

Keywords

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title = "The influence of business strategy on market orientation and new product activity",

keywords = "corporate strategy, new products",

author = "R.T. Frambach and J.C. Prabhu and T.M.M. Verhallen",

note = "Pagination: 28",

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AU - Prabhu, J.C.

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PY - 1998

Y1 - 1998

KW - corporate strategy

KW - new products

M3 - Discussion paper

VL - 1998-91

T3 - CentER Discussion Paper

BT - The influence of business strategy on market orientation and new product activity

PB - Marketing

CY - Tilburg

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