The influence of business strategy on market orientation and new product activity

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Name	CentER Discussion Paper
Volume	1998-91

Keywords

@techreport{0d7ebd65ed064482a6b8e091ada5af6b,

title = "The influence of business strategy on market orientation and new product activity",

keywords = "corporate strategy, new products",

author = "R.T. Frambach and J.C. Prabhu and T.M.M. Verhallen",

note = "Pagination: 28",

year = "1998",

language = "English",

volume = "1998-91",

series = "CentER Discussion Paper",

publisher = "Marketing",

type = "WorkingPaper",

institution = "Marketing",

}

TY - UNPB

T1 - The influence of business strategy on market orientation and new product activity

AU - Frambach, R.T.

AU - Prabhu, J.C.

AU - Verhallen, T.M.M.

N1 - Pagination: 28

PY - 1998

Y1 - 1998

KW - corporate strategy

KW - new products

M3 - Discussion paper

VL - 1998-91

T3 - CentER Discussion Paper

BT - The influence of business strategy on market orientation and new product activity

PB - Marketing

CY - Tilburg

ER -