The influence of business strategy on new product activity: The role of market orientation

R.T. Frambach, J.C. Prabhu, T.M.M. Verhallen

Research output: Contribution to journalArticleScientificpeer-review

990 Downloads (Pure)
Original languageEnglish
Pages (from-to)377-397
Number of pages20
JournalInternational Journal of Research in Marketing
Volume20
Issue number4
Publication statusPublished - 2003

Cite this

Frambach, R.T. ; Prabhu, J.C. ; Verhallen, T.M.M. / The influence of business strategy on new product activity : The role of market orientation. In: International Journal of Research in Marketing. 2003 ; Vol. 20, No. 4. pp. 377-397.
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The influence of business strategy on new product activity : The role of market orientation. / Frambach, R.T.; Prabhu, J.C.; Verhallen, T.M.M.

In: International Journal of Research in Marketing, Vol. 20, No. 4, 2003, p. 377-397.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The influence of business strategy on new product activity

T2 - The role of market orientation

AU - Frambach, R.T.

AU - Prabhu, J.C.

AU - Verhallen, T.M.M.

N1 - DP 9891 Pagination: 20

PY - 2003

Y1 - 2003

M3 - Article

VL - 20

SP - 377

EP - 397

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

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ER -