The influence of business strategy on new product activity: The role of market orientation

R.T. Frambach, J.C. Prabhu, T.M.M. Verhallen

Research output: Contribution to journalArticleScientificpeer-review

135 Citations (Scopus)
1153 Downloads (Pure)
Original languageEnglish
Pages (from-to)377-397
Number of pages20
JournalInternational Journal of Research in Marketing
Volume20
Issue number4
Publication statusPublished - 2003

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