The influence of business strategy on new product activity: The role of market orientation

R.T. Frambach, J.C. Prabhu, T.M.M. Verhallen

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Original language	English
Pages (from-to)	377-397
Number of pages	20
Journal	International Journal of Research in Marketing
Volume	20
Issue number	4
Publication status	Published - 2003

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title = "The influence of business strategy on new product activity: The role of market orientation",

author = "R.T. Frambach and J.C. Prabhu and T.M.M. Verhallen",

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year = "2003",

language = "English",

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pages = "377--397",

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T2 - The role of market orientation

AU - Frambach, R.T.

AU - Prabhu, J.C.

AU - Verhallen, T.M.M.

N1 - DP 9891 Pagination: 20

PY - 2003

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M3 - Article

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JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

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