The influence of business strategy on new product activity: The role of market orientation

Research output: Contribution to journal › Article › Scientific › peer-review

2911 Downloads (Pure)

Original language	English
Pages (from-to)	377-397
Number of pages	20
Journal	International Journal of Research in Marketing
Volume	20
Issue number	4
Publication status	Published - 2003

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{64c2e3009f264178ba342ff3bcb33b80,

title = "The influence of business strategy on new product activity: The role of market orientation",

author = "R.T. Frambach and J.C. Prabhu and T.M.M. Verhallen",

note = "DP 9891 Pagination: 20",

year = "2003",

language = "English",

volume = "20",

pages = "377--397",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "4",

}

TY - JOUR

T1 - The influence of business strategy on new product activity

T2 - The role of market orientation

AU - Frambach, R.T.

AU - Prabhu, J.C.

AU - Verhallen, T.M.M.

N1 - DP 9891 Pagination: 20

PY - 2003

Y1 - 2003

M3 - Article

SN - 0167-8116

VL - 20

SP - 377

EP - 397

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 4

ER -