The influence of expertise on preference for assortment variety: When less variety is better

H.W.I. van Herpen, R. Pieters

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)438-439
Number of pages2
JournalAdvances in Consumer Research
Volume29
Publication statusPublished - 2002

Cite this

@article{19e464ebe48d4d069babd2def7dc676d,
title = "The influence of expertise on preference for assortment variety: When less variety is better",
author = "{van Herpen}, H.W.I. and R. Pieters",
note = "Pagination: 2",
year = "2002",
language = "English",
volume = "29",
pages = "438--439",
journal = "Advances in Consumer Research",
issn = "0098-9258",
publisher = "Sheridan Books",

}

The influence of expertise on preference for assortment variety : When less variety is better. / van Herpen, H.W.I.; Pieters, R.

In: Advances in Consumer Research, Vol. 29, 2002, p. 438-439.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The influence of expertise on preference for assortment variety

T2 - When less variety is better

AU - van Herpen, H.W.I.

AU - Pieters, R.

N1 - Pagination: 2

PY - 2002

Y1 - 2002

M3 - Article

VL - 29

SP - 438

EP - 439

JO - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0098-9258

ER -