| Original language | English |
|---|---|
| Pages (from-to) | 438-439 |
| Number of pages | 2 |
| Journal | Advances in Consumer Research |
| Volume | 29 |
| Publication status | Published - 2002 |
The influence of expertise on preference for assortment variety: When less variety is better
H.W.I. van Herpen, R. Pieters
Research output: Contribution to journal › Article › Scientific › peer-review