The influence of local search and performance heuristics on new design introduction in a new product market

X.Y.F. Martin, W. Mitchell

Research output: Contribution to journalArticleProfessional

138 Citations (Scopus)
Original languageEnglish
Pages (from-to)753-772
JournalResearch Policy: A Journal devoted to Research Policy, Research Management and Planning
Issue number7-8
Publication statusPublished - 1998
Externally publishedYes

Cite this