The Influence of Marketing Journals

A Citation Analysis of the Discipline and its Sub-areas

H. Baumgartner, R. Pieters

Research output: Working paperDiscussion paperOther research output

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Abstract

An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence based on the index of structural influence proposed by Salancik (1986).We investigate the level and span of influence of the 49 journals, both in the marketing discipline as a whole and in five specific sub-areas of marketing.As expected, the Journal of Marketing emerges as the most influential journal in the discipline and as the journal with the broadest span of influence across all sub-areas of marketing.However, different journals are most influential in each of the sub-areas, and the Journal of Marketing is particularly influential among the applied marketing journals.We also find that the index of structural influence is significantly correlated with all other measures of influence but least so with the impact factors reported in the Social Sciences Citation Index.
Original languageEnglish
Place of PublicationTilburg
PublisherMarketing
Number of pages35
Volume2000-123
Publication statusPublished - 2000

Publication series

NameCentER Discussion Paper
Volume2000-123

Fingerprint

Citation analysis
Marketing
Citation index
Impact factor
Dissemination
Social sciences

Keywords

  • marketing
  • citation analysis

Cite this

Baumgartner, H., & Pieters, R. (2000). The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas. (CentER Discussion Paper; Vol. 2000-123). Tilburg: Marketing.
Baumgartner, H. ; Pieters, R. / The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas. Tilburg : Marketing, 2000. (CentER Discussion Paper).
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Baumgartner, H & Pieters, R 2000 'The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas' CentER Discussion Paper, vol. 2000-123, Marketing, Tilburg.

The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas. / Baumgartner, H.; Pieters, R.

Tilburg : Marketing, 2000. (CentER Discussion Paper; Vol. 2000-123).

Research output: Working paperDiscussion paperOther research output

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N2 - An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence based on the index of structural influence proposed by Salancik (1986).We investigate the level and span of influence of the 49 journals, both in the marketing discipline as a whole and in five specific sub-areas of marketing.As expected, the Journal of Marketing emerges as the most influential journal in the discipline and as the journal with the broadest span of influence across all sub-areas of marketing.However, different journals are most influential in each of the sub-areas, and the Journal of Marketing is particularly influential among the applied marketing journals.We also find that the index of structural influence is significantly correlated with all other measures of influence but least so with the impact factors reported in the Social Sciences Citation Index.

AB - An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence based on the index of structural influence proposed by Salancik (1986).We investigate the level and span of influence of the 49 journals, both in the marketing discipline as a whole and in five specific sub-areas of marketing.As expected, the Journal of Marketing emerges as the most influential journal in the discipline and as the journal with the broadest span of influence across all sub-areas of marketing.However, different journals are most influential in each of the sub-areas, and the Journal of Marketing is particularly influential among the applied marketing journals.We also find that the index of structural influence is significantly correlated with all other measures of influence but least so with the impact factors reported in the Social Sciences Citation Index.

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Baumgartner H, Pieters R. The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas. Tilburg: Marketing. 2000. (CentER Discussion Paper).