Abstract
Original language | English |
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Place of Publication | Tilburg |
Publisher | Marketing |
Number of pages | 35 |
Volume | 2000-123 |
Publication status | Published - 2000 |
Publication series
Name | CentER Discussion Paper |
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Volume | 2000-123 |
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Keywords
- marketing
- citation analysis
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The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas. / Baumgartner, H.; Pieters, R.
Tilburg : Marketing, 2000. (CentER Discussion Paper; Vol. 2000-123).Research output: Working paper › Discussion paper › Other research output
TY - UNPB
T1 - The Influence of Marketing Journals
T2 - A Citation Analysis of the Discipline and its Sub-areas
AU - Baumgartner, H.
AU - Pieters, R.
N1 - Pagination: 35
PY - 2000
Y1 - 2000
N2 - An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence based on the index of structural influence proposed by Salancik (1986).We investigate the level and span of influence of the 49 journals, both in the marketing discipline as a whole and in five specific sub-areas of marketing.As expected, the Journal of Marketing emerges as the most influential journal in the discipline and as the journal with the broadest span of influence across all sub-areas of marketing.However, different journals are most influential in each of the sub-areas, and the Journal of Marketing is particularly influential among the applied marketing journals.We also find that the index of structural influence is significantly correlated with all other measures of influence but least so with the impact factors reported in the Social Sciences Citation Index.
AB - An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence based on the index of structural influence proposed by Salancik (1986).We investigate the level and span of influence of the 49 journals, both in the marketing discipline as a whole and in five specific sub-areas of marketing.As expected, the Journal of Marketing emerges as the most influential journal in the discipline and as the journal with the broadest span of influence across all sub-areas of marketing.However, different journals are most influential in each of the sub-areas, and the Journal of Marketing is particularly influential among the applied marketing journals.We also find that the index of structural influence is significantly correlated with all other measures of influence but least so with the impact factors reported in the Social Sciences Citation Index.
KW - marketing
KW - citation analysis
M3 - Discussion paper
VL - 2000-123
T3 - CentER Discussion Paper
BT - The Influence of Marketing Journals
PB - Marketing
CY - Tilburg
ER -