The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis

J. Woltman-Elpers, M. Wedel, R. Pieters

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)57-58
Number of pages2
JournalAdvances in Consumer Research
Volume29
Publication statusPublished - 2002

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