The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials

A functional data and survival analysis

J. Woltman-Elpers, M. Wedel, R. Pieters

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)57-58
Number of pages2
JournalAdvances in Consumer Research
Volume29
Publication statusPublished - 2002

Cite this

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title = "The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis",
author = "J. Woltman-Elpers and M. Wedel and R. Pieters",
note = "Pagination: 2",
year = "2002",
language = "English",
volume = "29",
pages = "57--58",
journal = "Advances in Consumer Research",
issn = "0098-9258",
publisher = "Sheridan Books",

}

The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials : A functional data and survival analysis. / Woltman-Elpers, J.; Wedel, M.; Pieters, R.

In: Advances in Consumer Research, Vol. 29, 2002, p. 57-58.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials

T2 - A functional data and survival analysis

AU - Woltman-Elpers, J.

AU - Wedel, M.

AU - Pieters, R.

N1 - Pagination: 2

PY - 2002

Y1 - 2002

M3 - Article

VL - 29

SP - 57

EP - 58

JO - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0098-9258

ER -