Original language | English |
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Pages (from-to) | 57-58 |
Number of pages | 2 |
Journal | Advances in Consumer Research |
Volume | 29 |
Publication status | Published - 2002 |
The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis
J. Woltman-Elpers, M. Wedel, R. Pieters
Research output: Contribution to journal › Article › Scientific › peer-review