The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis

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Original language	English
Pages (from-to)	57-58
Number of pages	2
Journal	Advances in Consumer Research
Volume	29
Publication status	Published - 2002

Cite this

@article{1cdc16cd784f47c18e1aadb1553040b7,

title = "The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis",

author = "J. Woltman-Elpers and M. Wedel and R. Pieters",

note = "Pagination: 2",

year = "2002",

language = "English",

volume = "29",

pages = "57--58",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}

TY - JOUR

T1 - The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials

T2 - A functional data and survival analysis

AU - Woltman-Elpers, J.

AU - Wedel, M.

AU - Pieters, R.

N1 - Pagination: 2

PY - 2002

Y1 - 2002

M3 - Article

SN - 0098-9258

VL - 29

SP - 57

EP - 58

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -