The influence of social and symbolic cues on observers' gaze behaviour

Frouke Hermens, Robin Walker

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)

Abstract

Research has shown that social and symbolic cues presented in isolation and at fixation have strong effects on observers, but it is unclear how cues compare when they are presented away from fixation and embedded in natural scenes. We here compare the effects of two types of social cue (gaze and pointing gestures) and one type of symbolic cue (arrow signs) on eye movements of observers under two viewing conditions (free viewing vs. a memory task). The results suggest that social cues are looked at more quickly, for longer and more frequently than the symbolic arrow cues. An analysis of saccades initiated from the cue suggests that the pointing cue leads to stronger cueing than the gaze and the arrow cue. While the task had only a weak influence on gaze orienting to the cues, stronger cue following was found for free viewing compared to the memory task.

Original languageEnglish
Pages (from-to)484-502
Number of pages19
JournalBritish Journal of Psychology
Volume107
Issue number3
DOIs
Publication statusPublished - Aug 2016
Externally publishedYes

Keywords

  • Attention
  • Cues
  • Eye Movements
  • Fixation, Ocular
  • Gestures
  • Humans
  • Orientation
  • Reaction Time

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