The information content of magazine advertising in market and transition economies in Europe

H.W.I. van Herpen, R. Pieters, J. Fidrmucova, P.G.J. Roosenboom

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 28th EMAC Conference
Subtitle of host publicationMarketing and Competition in the Information Age
EditorsL. Hildebrandt, D. Annacker, D. Klapper
Place of PublicationBerlin
PublisherUnknown Publisher
Publication statusPublished - 1999

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