Original language | English |
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Title of host publication | Proceedings of the 28th EMAC Conference |
Subtitle of host publication | Marketing and Competition in the Information Age |
Editors | L. Hildebrandt, D. Annacker, D. Klapper |
Place of Publication | Berlin |
Publisher | Unknown Publisher |
Publication status | Published - 1999 |
The information content of magazine advertising in market and transition economies in Europe
H.W.I. van Herpen, R. Pieters, J. Fidrmucova, P.G.J. Roosenboom
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review