The information content of magazine advertising in market and transition economies in Europe

H.W.I. van Herpen, R. Pieters, J. Fidrmucova, P.G.J. Roosenboom

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 28th EMAC Conference
Subtitle of host publication	Marketing and Competition in the Information Age
Editors	L. Hildebrandt, D. Annacker, D. Klapper
Place of Publication	Berlin
Publisher	Unknown Publisher
Publication status	Published - 1999

Cite this

@inbook{bcf792fea7644af88a1bfaff2992a234,

title = "The information content of magazine advertising in market and transition economies in Europe",

author = "{van Herpen}, H.W.I. and R. Pieters and J. Fidrmucova and P.G.J. Roosenboom",

year = "1999",

language = "English",

editor = "L. Hildebrandt and D. Annacker and D. Klapper",

booktitle = "Proceedings of the 28th EMAC Conference",

publisher = "Unknown Publisher",

}

The information content of magazine advertising in market and transition economies in Europe. / van Herpen, H.W.I.; Pieters, R.; Fidrmucova, J. et al.
Proceedings of the 28th EMAC Conference: Marketing and Competition in the Information Age. ed. / L. Hildebrandt; D. Annacker; D. Klapper. Berlin: Unknown Publisher, 1999.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review