The information content of magazine advertising in market and transition economies

H.W.I. van Herpen, R. Pieters, J. Fidrmucova, P.G.J. Roosenboom

Research output: Contribution to journalArticleScientificpeer-review

15 Citations (Scopus)
314 Downloads (Pure)
Original languageEnglish
Pages (from-to)257-283
Number of pages26
JournalJournal of Consumer Policy
Volume23
Issue number3
Publication statusPublished - 2000

Cite this

van Herpen, H. W. I., Pieters, R., Fidrmucova, J., & Roosenboom, P. G. J. (2000). The information content of magazine advertising in market and transition economies. Journal of Consumer Policy, 23(3), 257-283.