The information content of magazine advertising in market and transition economies

H.W.I. van Herpen, R. Pieters, J. Fidrmucova, P.G.J. Roosenboom

Research output: Contribution to journalArticleScientificpeer-review

15 Citations (Scopus)
341 Downloads (Pure)
Original languageEnglish
Pages (from-to)257-283
Number of pages26
JournalJournal of Consumer Policy
Volume23
Issue number3
Publication statusPublished - 2000

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