The information content of magazine advertising in market and transition economies

H.W.I. van Herpen, R. Pieters, J. Fidrmucova, P.G.J. Roosenboom

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@article{27d59b33299e4177a0b7a532f3efe494,

title = "The information content of magazine advertising in market and transition economies",

author = "{van Herpen}, H.W.I. and R. Pieters and J. Fidrmucova and P.G.J. Roosenboom",

note = "Pagination: 26",

year = "2000",

language = "English",

volume = "23",

pages = "257--283",

journal = "Journal of Consumer Policy",

issn = "0168-7034",

publisher = "Kluwer Academic Publishers",

number = "3",

}