| Original language | English |
|---|---|
| Pages (from-to) | 257-283 |
| Number of pages | 26 |
| Journal | Journal of Consumer Policy |
| Volume | 23 |
| Issue number | 3 |
| Publication status | Published - 2000 |
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The information content of magazine advertising in market and transition economies
- H.W.I. van Herpen
- , R. Pieters
- , J. Fidrmucova
- , P.G.J. Roosenboom
Research output: Contribution to journal › Article › Scientific › peer-review
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