Abstract
We investigate the cultural accommodation hypothesis in questionnaire-based research: Do respondents adjust their responses in a way that reflects the cultural values associated with the language of the questionnaire? A test of this hypothesis with a sample of university students in seven countries indicates that cultural accommodation plays an important role in cross-language research.
| Original language | English |
|---|---|
| Pages (from-to) | 120-139 |
| Journal | Language and Intercultural Communication |
| Volume | 2 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 Oct 2002 |
| Externally published | Yes |