The Interactive Concept Test, A new way to investigate consumer proferences for product design

G.H. Loosschilder, M.J.W. Stokmans

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 49th ESOMAR Congress 'Changing Business Dynamics'
    EditorsU. Schoeneberg
    Place of PublicationIstanbul/Amsterdam
    ISBN (Print)9283112423
    Publication statusPublished - 1996

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