The Interactive Concept Test, A new way to investigate consumer proferences for product design

G.H. Loosschilder, M.J.W. Stokmans

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 49th ESOMAR Congress 'Changing Business Dynamics'
    EditorsU. Schoeneberg
    Place of PublicationIstanbul/Amsterdam
    PublisherESOMAR
    Pages427-446
    ISBN (Print)9283112423
    Publication statusPublished - 1996

    Cite this

    Loosschilder, G. H., & Stokmans, M. J. W. (1996). The Interactive Concept Test, A new way to investigate consumer proferences for product design. In U. Schoeneberg (Ed.), Proceedings of the 49th ESOMAR Congress 'Changing Business Dynamics' (pp. 427-446). Istanbul/Amsterdam: ESOMAR.
    Loosschilder, G.H. ; Stokmans, M.J.W. / The Interactive Concept Test, A new way to investigate consumer proferences for product design. Proceedings of the 49th ESOMAR Congress 'Changing Business Dynamics'. editor / U. Schoeneberg. Istanbul/Amsterdam : ESOMAR, 1996. pp. 427-446
    @inbook{6ea1467e2b60465eaa8b078d8f07ca7d,
    title = "The Interactive Concept Test, A new way to investigate consumer proferences for product design",
    author = "G.H. Loosschilder and M.J.W. Stokmans",
    year = "1996",
    language = "English",
    isbn = "9283112423",
    pages = "427--446",
    editor = "U. Schoeneberg",
    booktitle = "Proceedings of the 49th ESOMAR Congress 'Changing Business Dynamics'",
    publisher = "ESOMAR",

    }

    Loosschilder, GH & Stokmans, MJW 1996, The Interactive Concept Test, A new way to investigate consumer proferences for product design. in U Schoeneberg (ed.), Proceedings of the 49th ESOMAR Congress 'Changing Business Dynamics'. ESOMAR, Istanbul/Amsterdam, pp. 427-446.

    The Interactive Concept Test, A new way to investigate consumer proferences for product design. / Loosschilder, G.H.; Stokmans, M.J.W.

    Proceedings of the 49th ESOMAR Congress 'Changing Business Dynamics'. ed. / U. Schoeneberg. Istanbul/Amsterdam : ESOMAR, 1996. p. 427-446.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    TY - CHAP

    T1 - The Interactive Concept Test, A new way to investigate consumer proferences for product design

    AU - Loosschilder, G.H.

    AU - Stokmans, M.J.W.

    PY - 1996

    Y1 - 1996

    M3 - Chapter

    SN - 9283112423

    SP - 427

    EP - 446

    BT - Proceedings of the 49th ESOMAR Congress 'Changing Business Dynamics'

    A2 - Schoeneberg, U.

    PB - ESOMAR

    CY - Istanbul/Amsterdam

    ER -

    Loosschilder GH, Stokmans MJW. The Interactive Concept Test, A new way to investigate consumer proferences for product design. In Schoeneberg U, editor, Proceedings of the 49th ESOMAR Congress 'Changing Business Dynamics'. Istanbul/Amsterdam: ESOMAR. 1996. p. 427-446