The Interactive Concept Test, A new way to investigate consumer proferences for product design

G.H. Loosschilder, M.J.W. Stokmans

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 49th ESOMAR Congress 'Changing Business Dynamics'
    EditorsU. Schoeneberg
    Place of PublicationIstanbul/Amsterdam
    PublisherESOMAR
    Pages427-446
    ISBN (Print)9283112423
    Publication statusPublished - 1996

    Cite this

    Loosschilder, G. H., & Stokmans, M. J. W. (1996). The Interactive Concept Test, A new way to investigate consumer proferences for product design. In U. Schoeneberg (Ed.), Proceedings of the 49th ESOMAR Congress 'Changing Business Dynamics' (pp. 427-446). ESOMAR.