The Interactive Concept Test, A new way to investigate consumer proferences for product design

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 49th ESOMAR Congress 'Changing Business Dynamics'
Editors	U. Schoeneberg
Place of Publication	Istanbul/Amsterdam
Publisher	ESOMAR
Pages	427-446
ISBN (Print)	9283112423
Publication status	Published - 1996

Cite this

@inbook{6ea1467e2b60465eaa8b078d8f07ca7d,

title = "The Interactive Concept Test, A new way to investigate consumer proferences for product design",

author = "G.H. Loosschilder and M.J.W. Stokmans",

year = "1996",

language = "English",

isbn = "9283112423",

pages = "427--446",

editor = "U. Schoeneberg",

booktitle = "Proceedings of the 49th ESOMAR Congress 'Changing Business Dynamics'",

publisher = "ESOMAR",

}

The Interactive Concept Test, A new way to investigate consumer proferences for product design. / Loosschilder, G.H.; Stokmans, M.J.W.
Proceedings of the 49th ESOMAR Congress 'Changing Business Dynamics'. ed. / U. Schoeneberg. Istanbul/Amsterdam: ESOMAR, 1996. p. 427-446.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review