The IRI marketing data set

B.J. Bronnenberg, M.W. Kruger, C. Mela

Research output: Contribution to journalArticleScientificpeer-review

Abstract

This paper describes a new data set available to academic researchers (at the following website: http://mktsci.pubs.informs.org). These data are comprised of store sales and consumer panel data for 30 product categories. The store sales data contain 5 years of product sales, pricing, and promotion data for all items sold in 47 U.S. markets. In two U.S. markets, the store level data are supplemented with panel-level purchase data and cover the entire population of stores. Further information is available regarding store characteristics in these markets. We address several potential applications of these data, as well as the access protocol.
Original languageEnglish
Pages (from-to)745-748
JournalMarketing Science
Volume27
Issue number4
Publication statusPublished - 2008

Fingerprint

Marketing
Panel data
Purchase
Pricing
Product category

Cite this

Bronnenberg, B. J., Kruger, M. W., & Mela, C. (2008). The IRI marketing data set. Marketing Science, 27(4), 745-748.
Bronnenberg, B.J. ; Kruger, M.W. ; Mela, C. / The IRI marketing data set. In: Marketing Science. 2008 ; Vol. 27, No. 4. pp. 745-748.
@article{56beaa7394aa4c8a9b12bc517df53e6f,
title = "The IRI marketing data set",
abstract = "This paper describes a new data set available to academic researchers (at the following website: http://mktsci.pubs.informs.org). These data are comprised of store sales and consumer panel data for 30 product categories. The store sales data contain 5 years of product sales, pricing, and promotion data for all items sold in 47 U.S. markets. In two U.S. markets, the store level data are supplemented with panel-level purchase data and cover the entire population of stores. Further information is available regarding store characteristics in these markets. We address several potential applications of these data, as well as the access protocol.",
author = "B.J. Bronnenberg and M.W. Kruger and C. Mela",
year = "2008",
language = "English",
volume = "27",
pages = "745--748",
journal = "Marketing Science",
issn = "0732-2399",
publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",
number = "4",

}

Bronnenberg, BJ, Kruger, MW & Mela, C 2008, 'The IRI marketing data set', Marketing Science, vol. 27, no. 4, pp. 745-748.

The IRI marketing data set. / Bronnenberg, B.J.; Kruger, M.W.; Mela, C.

In: Marketing Science, Vol. 27, No. 4, 2008, p. 745-748.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The IRI marketing data set

AU - Bronnenberg, B.J.

AU - Kruger, M.W.

AU - Mela, C.

PY - 2008

Y1 - 2008

N2 - This paper describes a new data set available to academic researchers (at the following website: http://mktsci.pubs.informs.org). These data are comprised of store sales and consumer panel data for 30 product categories. The store sales data contain 5 years of product sales, pricing, and promotion data for all items sold in 47 U.S. markets. In two U.S. markets, the store level data are supplemented with panel-level purchase data and cover the entire population of stores. Further information is available regarding store characteristics in these markets. We address several potential applications of these data, as well as the access protocol.

AB - This paper describes a new data set available to academic researchers (at the following website: http://mktsci.pubs.informs.org). These data are comprised of store sales and consumer panel data for 30 product categories. The store sales data contain 5 years of product sales, pricing, and promotion data for all items sold in 47 U.S. markets. In two U.S. markets, the store level data are supplemented with panel-level purchase data and cover the entire population of stores. Further information is available regarding store characteristics in these markets. We address several potential applications of these data, as well as the access protocol.

M3 - Article

VL - 27

SP - 745

EP - 748

JO - Marketing Science

JF - Marketing Science

SN - 0732-2399

IS - 4

ER -

Bronnenberg BJ, Kruger MW, Mela C. The IRI marketing data set. Marketing Science. 2008;27(4):745-748.