Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 745-748 |
| Journal | Marketing Science |
| Volume | 27 |
| Issue number | 4 |
| Publication status | Published - 2008 |
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The IRI marketing data set. / Bronnenberg, B.J.; Kruger, M.W.; Mela, C.
In: Marketing Science, Vol. 27, No. 4, 2008, p. 745-748.Research output: Contribution to journal › Article › Scientific › peer-review
TY - JOUR
T1 - The IRI marketing data set
AU - Bronnenberg, B.J.
AU - Kruger, M.W.
AU - Mela, C.
PY - 2008
Y1 - 2008
N2 - This paper describes a new data set available to academic researchers (at the following website: http://mktsci.pubs.informs.org). These data are comprised of store sales and consumer panel data for 30 product categories. The store sales data contain 5 years of product sales, pricing, and promotion data for all items sold in 47 U.S. markets. In two U.S. markets, the store level data are supplemented with panel-level purchase data and cover the entire population of stores. Further information is available regarding store characteristics in these markets. We address several potential applications of these data, as well as the access protocol.
AB - This paper describes a new data set available to academic researchers (at the following website: http://mktsci.pubs.informs.org). These data are comprised of store sales and consumer panel data for 30 product categories. The store sales data contain 5 years of product sales, pricing, and promotion data for all items sold in 47 U.S. markets. In two U.S. markets, the store level data are supplemented with panel-level purchase data and cover the entire population of stores. Further information is available regarding store characteristics in these markets. We address several potential applications of these data, as well as the access protocol.
M3 - Article
VL - 27
SP - 745
EP - 748
JO - Marketing Science
JF - Marketing Science
SN - 0732-2399
IS - 4
ER -