Abstract
This paper describes a new data set available to academic researchers (at the following website: http://mktsci.pubs.informs.org). These data are comprised of store sales and consumer panel data for 30 product categories. The store sales data contain 5 years of product sales, pricing, and promotion data for all items sold in 47 U.S. markets. In two U.S. markets, the store level data are supplemented with panel-level purchase data and cover the entire population of stores. Further information is available regarding store characteristics in these markets. We address several potential applications of these data, as well as the access protocol.
Original language | English |
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Pages (from-to) | 745-748 |
Journal | Marketing Science |
Volume | 27 |
Issue number | 4 |
Publication status | Published - 2008 |
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Category characteristics for IRI Marketing Science Dataset used in: How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?, Journal of Marketing (2017)
Datta, H. (Creator), Ailawadi, K. (Creator) & van Heerde, H. J. (Creator), DataverseNL, 2 May 2018
DOI: 10.34894/elvf0j, https://doi.org/10.34894%2Felvf0j
Dataset